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March 06, 2007

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jake

I know many people who agree with both Fairtrade and Free Trade, and I disagree that Fairtrade is as much an interference in the market as you make out. Fairtrade goods simply add an extra non-material quality (ethicalness) to goods sold on an open market, in the same way that Apple add non-material qualities (coolness) to their goods through advertising.

If you object to the 'interference' with the signals sent by price changes, then shouldn't you also object to the 'interference' with demand created by advertising? Both still occur in an open market so I don't see why certain economists have started raising objections to one and not the other. Fairtrade may end up creating a few 'inefficiencies', but no more so than when an inferior product outsells superior ones because of better advertising.

Al

Hi Jake

Thanks for the comment. When I call Fairtrade an interference I mean it is a voluntary economic adjustment to a flaw in the existing economic system. And one I fully support across the board. I work for a company that sells Fairtrade and Fairly Traded products and am so pleased to be working in an industry that helps people through the power of Fairtrade.

Make sense?

Cheers

Al

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